In The Hard Thing About Hard Things by venture capitalist and tech entrepreneur Ben Horowitz, he recounts an experience that nearly prevented him from selling his company, Opsware, for millions of dollars. Why you should embrace the suck in your professional lifeĮveryone becomes unhappy about their career at some points in their lives. To embrace the suck means to confront things that make you uncomfortable so that you can surmount it. It’s not about being in-denial, as much as accepting present discomfort for future success. “Embrace the suck” means that while the current situation sucks, you have to accept it and work toward changing it. It’s one of those military phrases that’s entered common usage to describe a shitty situation that one has to confront in order to solve. It denotes the horrifying realities of being in a war and the fact that soldiers will have to face it head-on or die. It has been appropriated across several industries for its ability to encapsulate high-anxiety situations that many of us face.Ī military phrase coming from the 2003 War in Iraq, “embrace the suck” is an implied order disguised as a vulgar, yet clever, quip. Military slang has a universal, yet strange, appeal, for better or worst. Hardship and pain from life-and-death experiences color the language of military officials, who work in war-torn areas filled with death and trauma. Military slang can be revealing for its frankness and lack of subtlety. How to get over the suck, from mentorship to developing habits, to accepting being uncomfortable.Why you should embrace the suck in your professional life.What the military slang “embrace the suck” means.Whether it is changing jobs or starting a new venture, these moments can involve discomfort, so you’ll need to embrace the suck to get the change that you want to have.Īt MentorCruise, as a thriving community of mentors and mentees, we’ve seen how people have gotten through hard times with the help of amazing mentors, who guide them toward the path to success and teach them ways to embrace the suck. Militarily speaking, I would imagine if you're fighting in a difficult situation, it's never any good, but nevertheless you have to embrace the moment somehow.While you probably don’t have to make the same hard choices that an army general has to, the ideas behind this phrase may help you get through difficult situations in your life. We're trying to continue to move forward. And then the message could not be more appropriate than it is right now regarding the start of the season. "It's a combination of utilizing us, the military and getting the message out there. We've been working with the military in order to be able to utilize it, where we can sell it, use it for our team phrase, sell it through and split some of the proceeds with 'Respect 90' (Maddon's foundation) and also wherever the military money going to go, I'm not 100 percent sure yet. I'd never heard about it before," Maddon said. "It's a military phrase for probably the last 20 years. On Friday, T-shirts surfaced in the Cubs' clubhouse with the slogan "embrace the suck." It's a combination of two of Maddon's previous go-to slogans - "try not to suck" and "embrace the target" - but there's also more meaning behind it.
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